Benjamin is one of the leading figures in the Finnish youth and popular culture. Benjamin participated in the 2023 New Music Competition with the catchy Hoida mut single. The song was followed by N-Y-T single released in May 2022, which was the opening to Benjamin’s new, disco-oriented sound. In the summer of 2022, the artist created a huge phenomenon with his GAY single based on Maija Vilkumaa’s Ei-classic, which became the most trending video on YouTube, organically reached an audience of one million on TikTok and became the anthem of the Pride event. In autumn 2022, Benjamin showed his ambition and creativity by winning the Dancing with the Stars competition.